If you’re new to digital marketing, all the terms and abbreviations can feel confusing. Don’t worry—once you understand the basics, it becomes much easier. Here are some of the most common digital marketing terms explained in simple language.
SEO (Search Engine Optimization)
- Helps your website rank higher on Google.
- Example: Bakery shows up when someone searches “best cakes near me”.
SEM (Search Engine Marketing)
- Paid ads on search engines.
- Example: Google Ads at the top of search results.
PPC (Pay-Per-Click)
- You pay only when someone clicks your ad.
- Example: Facebook Ads, Google Ads.
CTR (Click-Through Rate)
- % of people who clicked after seeing your ad.
- Formula: (Clicks ÷ Impressions) × 100.
ROI (Return on Investment)
- Profit compared to money spent.
- Example: Spend ₹1000, earn ₹5000 → Good ROI.
Conversion
- When a visitor takes action (buy, sign-up, call).
Bounce Rate
- % of visitors who leave without doing anything.
Organic Traffic
- Free visitors from Google search (not paid ads).
Impressions
- Number of times your ad/post is shown.
Engagement
- Interactions: likes, comments, shares, clicks.
Lead
- A potential customer (fills form, calls, signs up).
Funnel
- Customer journey: Awareness → Interest → Decision → Action.
Digital marketing may sound complicated at first, but once you know these terms, you can understand how online marketing really works. Whether you’re running ads, improving your website, or posting on social media, these concepts will guide you.
At Ekadrisht Digital Marketing, we keep things simple and help your business grow online step by step.